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Strategic Management of Technological Innovation, by Melissa A. Schilling
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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.
- Sales Rank: #94460 in Books
- Published on: 2012-10-30
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .60" w x 7.30" l, 1.15 pounds
- Binding: Paperback
- 336 pages
About the Author
Melissa A. Schilling � professore di Management alla Stern School of Business presso la New York University.
Most helpful customer reviews
1 of 1 people found the following review helpful.
The cases were nice lead-ins for the chapters however it would be nice ...
By BeachBabe
Purchased for a masters program course in Strategic Management of Technology. The course covered the entire book. The cases were nice lead-ins for the chapters however it would be nice if the book were had more relevant examples and profiles. Since this is the 4th edition, some things are updated, but most graphs dated around 2012 or earlier and not much, if any, from 2013 or later. The concepts are still relevant however and it would be a great supplement to more current cases or coursework.
0 of 0 people found the following review helpful.
Good book for Strategy management for developlent of new products/services
By Jessie Andrades
I purchased this book for a graduate level course. It is a very easy read. It provides a little of everything about the development process and factors, decisions and tools to use but if you want a better dive this is not the book for you.
0 of 0 people found the following review helpful.
Well written topics of Innovation
By Amazon shopper
Received today, already on Chapter 4. Well written topics with integrated, short case studies and recent corporate stories of success and failures. Easy to read and very interesting.
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